Label : Sunburst Records
"Synthetic Substitution" is a 1973 song by Melvin Bliss. Originally starting life as a throwaway B-Side, with "Reward" as the A-Side, the song failed to chart anywhere on its initial release because of the collapse of Opal Productions, the parent company of Sunburst Records.However, after the song was sampled by Ultramagnetic MCs, many other artists followed suit and eventually the song became one of the most sampled songs of all time.
With the Exciters disbanded in 1971, Herb Rooney was out of a record deal. Having previously written for other artists,Rooney decided to continue down this path. Meanwhile, Melvin Bliss had drifted from stage to stage since leaving the Army in 1957. Looking to boost his career prospects he visited a Queens concert hall intending to use it for self-promotion.Whilst awaiting a meeting with the hall's owner, he encountered the mother of Herb Rooney and it emerged that he wanted a singer to record one of his compositions.After an informal discussion with Rooney himself, Bliss hit the studio to record it.Rooney had intended the A-Side to be Reward and thus presented it to Bliss first.
Melvin Bliss - Synthetic Substitution
By Electric Looser